Top 25 Most Famous SEO/SEM Interview Question

1.      Deep Knowledge of Static as well as Dynamic Website Optimization (on-page and off-page both)

2.      knowledge of Robots

3.      Sitemap creation and submission

4.      Navigation and File Structure

5.      URL Rewriting for dynamic sites

6.      Creation of on site elements

7.      Image Optimization

8.      Keyword Research and analysis

9.      Competitive site analysis

10.  Meta-Tags optimization

11.  Content optimization

12.  Inbound and outbound link structure

13.  Knowledge of SE algorithms of Goggle, Yahoo and MSN

14.  Link Building – One-way links from High PR Social Networking

15.  Article submission and Trading

16.  Directory and Search engine submissions

17.  RSS Feed generation and submission

18.  PR Submissions

19.  Blog Posting

20.  Forum Posting

21.  Signature Linking

22.  Social Book marking – High PR links, digg, del.icio.us,etc

23.  Experience with Social Networking Traffic

24.  Reporting of projects manually or help with software

25.  Also experienced with following

·          Video Submissions

·          Video Promotion

·          Social Networking Traffic

·          Internet marketing  and PPC management

Deep Knowledge of Static as well as Dynamic Website Optimization (on-page and off-page both:

Dynamic Sites and URL’s

As websites have grown larger and more complex, companies have begun using dynamic publishing systems to help them manage sites that contain hundreds or thousands of web pages. Popular programs by companies like Vignette, Microsoft, and Broadvision turn a website into a database driven application capable of publishing and managing large amounts of content. When websites use dynamic publishing, a web page isn’t built until it is requested from a user, guaranteeing that the content is up to date.

When these content management programs deliver information back to a web browser the links they create often contain many of the snippets of code they are using to assemble a page on the fly. This might include characters such as “?, $, @, %, &”.

When a search engine tries to read a dynamic link, it often stops when it encounters the characters that dynamic publishing systems use to deliver a page. This means that a search engine cannot easily crawl and index the website. This means that fewer pages of your website will be indexed by a search engine. This in turn means you will show up in fewer search results.

One thing that many people fail to realize is that search engines create multiple entry points into your website. While your home page may be the one that people find most often, websites that have lots of pages indexed will begin driving traffic to pages located deeper within the website.

These interior pages often draw much more qualified users because they are looking for information specific to a certain topic. Because they are looking for very specific information, they are also more likely to convert on a sale or action that you have prepared for them.

If dynamic publishing is keeping your content from showing up in the search engine database, these more qualified visitors often won’t find your website. It’s very important that as much of your website is visible to the search engines as possible if you hope to drive traffic from search engine marketing. Good link architecture can solve this problem in many cases.

Paid inclusion programs like Inktomi Search Submit or Index Connect guarantee that the pages you want search engines to index are included in their database. This means they don’t have to crawl your site and guess at what information is beneath the surface.

Instead, you are telling them the pages you want them to include and re-crawl on a regular basis. This even includes dynamic pages because you provide Inktomi with a list dynamically generated URL’s which it then knows will contain content and information specific to your website.

Dynamic publishing systems should never hinder the ability of your users to find you. If your website uses dynamic publishing, you need to understand if search engines are able to see deep within your website. A good way to find out is by using Marketleap’s Search Engine Index Count tool. This tool will show you the number of pages that your website has indexed by each of the major search engines. Once you see how much of your website is being indexed today, you’ll know how much of an issue dynamic pages are for your website.

What is robots.txt?

A file used to keep web pages from being indexed by search engines. The Robots.txt file use for page exclusion. This file instructs the search engines about pages or directories to exclude from its database. 

The robots.txt protocol is a convention to prevent web spiders from accessing all part of a website. The part which should not be accessed is specified in a file called robots.txt on the root of the web directory. 

Why to use robots.txt? 

Well there are some meaningful reasons to use the robots.txt file. 

(a) If you know any Hackie Jockey then you can get the answer before putting the question up. As the Search Engine Jockies are spreading like flood in sand . It is 
Essential to hide the confidential matter by restricting the robots through robots.txt. So that your confidential pages get net indexed and never comes on the web through the Search Engines. 
But what if someone first check your robots file. By this one can easily select and access the disallow part of your web site and screw your site. 

(b) The second point in using of robots.txt is in decreasing the load time of the web page . After doing lot of research on the bounce rate for any web page I get the conclusion that the maximum visibility time for any random web page is less then 10 seconds. Same for the crawler by disallowing the images and unnecessary part of the web site we can decrease the load time and increase the OTS(opportunity to see) rate of our web pages. 
But what if I say Google give much preferences to the Alt attribute of the images.

(c) The third point is related to the execution time of any web application/ web page. The execution of any application happens in different manners but the final result includes (i) Complete (ii) Infinite (iii) Time Out 
All of your are much aware about these terms I would like elaborate the Time Out process. 
But what if your optimized page suffering from timeout problem.