With the Bing Webmaster Tools. Webmasters should now be using the Bing Webmaster Tools to ensure that their websites continue to get high quality organic search traffic from Bing and Yahoo!. Site Explorer services will not be available from Today November 21, 2011. With the As Yahoo Site Explorer (YSE) rolls in to Bing Webmaster Tools the information will be initially restricted to sites you own – so competitor analysis will be lost this way. Though if Bing wants to get more people using their tools instead of Google, the move would be to include competitor data access like YSE showed. I would switch to get that access. When Webmaster Central didn’t launch until about a year later, so this was a new and informative tool only found through paid analytics at the time. OK, so much for the nostalgia. Most people want to know what can be done now. TheOpen Site Explorer that offers the same information, but unless you have a Pro membership the amount of the information is restricted. For people with only five websites or less, monthly fees start at $99. But you get a lot more than link information for that fee. There are some like Searchmetrics that show a single page at a time – so if you have more time than money these could be alternatives. There are others like SEO for Firefox browser plugin that will give the individual numbers at the top or side of any page you have loaded. Again, time consuming but free. The obvious other ways that can generate this information within the search results themselves are Yahoo Shuts Down Today

Source: Search Engine watch

Google is offering a free website solution to small businesses in India.

What’s more, Google will provide free online and phone-based hand-holding support to the budding website owners. Google has started registration for free web-hosting and site-creation through http://www.indiagetonline.in/. HostGator is partnering with Google to host the websites free for one year.

Google’s offer will help nearly five hundred thousand small and medium business enterprises in India, who do not have a web presence due to likely costs and lack of knowhow on web technology.

India has over 800,000 small and medium enterprises, a large number of them scattered in small towns and rural areas. Internet is fast penetrating Indian rural areas and its young generation [over half of India is below 45 years] is quite comfortable with doing personal and business transactions on the net.

This is a huge gesture from the internet giant, and will generate goodwill among small businesses. Many of these enterprises will turn big in the years to come. Besides, this will initiate small and medium business owners, their employees and customers into internet services. While it helps the companies, it will also generate incomes for Google because of goodwill, brand building and first-mover advantage

Read more: http://technorati.com/business/small-business/article/googles-free-website-offer-to-indian/#ixzz1e1JceJBC

At the recent F8 conference Facebook revealed that they now have 800 million active users. Europe, with Russia included, has a population of 727 million. We now have a social network that is so large that it could fill up a major world region with people and still have some to spare (this “spare” being twice the size of Canada’s entire population).

Another cool comparison is that Facebook now has as many users as the entire Internet did back in 2004, the year Facebook was founded.

For fun, here are some other size comparisons you can make.

The size of Facebook’s active user base is…

• 38% of the entire current Internet population
• 87% of the Internet population of Asia
• 168% of the Internet population of Europe
• 294% of the Internet population of North America
• 370% of the Internet population of Latin America
• 674% of the Internet population of Africa
• 1,167% of the Internet population of the Middle East
• 3,757% of the Internet population of Oceania / Australia

And comparing it with the entire population of a few selected countries, we get this:

As a companion to the visual above, here you have the actual size relationships:

Facebook’s active user base is…

• 2.5x the population of the United States
• 3.9x the population of Brazil
• 5.8x the population of Russia
• 6.3x the population of Japan
• 9.7x the population of Germany
• 12.4x the population of France
• 13x the population of the United Kingdom
• 13.8x the population of Italy
• 19.7x the population of Spain
• 23.5x the population of Canada
• 36.6x the population of Australia
• 76.7x the population of Belgium
• 88x the population of Sweden
• 144.6x the population of Denmark
• 185.7x the population of Ireland
• Only India and China have populations larger than Facebook.

Note that the second chart compares entire populations, not just Internet populations (Internet users).

These numbers are pretty mind-boggling. Where will it all end? There’s still plenty of room left for Facebook to grow, but how massive can it get before it grinds to a halt?

Data sources: Population data from GeoHive. Internet user numbers from Internet World Stats.

One of my mentors used to say, “Never take advice about money from someone who’s never had any.” Equally, I believe you should never take SEO advice from those who haven’t implemented and proved the tactics themselves.

If you’re asking, “What is SEO?” here’s a brief definition. Search engine optimization is the process of sculpting your website’s pages to have more topical relevance and authority than other pages in your niche, therefore outranking them for your targeted search queries in engines such as Google, Yahoo and Bing. Having been involved with search engine marketing for years, I want to share with you some common misconceptions and some basic principles regarding SEO.

SEO Myth 1: The most popular myth is that SEO is mostly about putting targeted keywords on a page. This is what’s referred to as “on-page optimization.” You might have read before that all you have to do for good rankings is load (or stuff) all your keywords, even misspelled variants, into the keywords tag field. While on-page factors matter, the majority of SEO factors have to do with external links to your site. More on this below.

SEO Myth 2: Aiming to rank on Page 1 of Google for a keyword phrase is a worthy business objective. If SEO efforts don’t land you in the top 5, then there’s little traffic value in it. According to a study done by AOL, the lion’s share of organic traffic goes to the top 5 organic listings. The main reason that anyone ever explores beyond the top 5 is that they didn’t immediately find what they needed, and this is rare in my experience.

Now, the truth.

SEO Truth 1: You don’t have to buy your SEO tricks at the magic store. One of the biggest secrets in search engine optimization is there are hardly any secrets. There is a lot of insider information and terminology, but it’s all accessible online in blogs, books and videos. Regardless of the source, it’s tough to fully grasp what works by just reading about it. You have to implement it and see it work.

SEO Truth 2: When the SEO industry was young and people believed the world was flat, there was an ongoing debate about keyword density, or how many times a keyword should be on the page to be perfectly optimized. Thankfully, the search algorithms have matured, and shallow, easily manipulated indicators of topical authority such as keyword density have much less value.

Overstuffing the page’s copy and the meta tags is a waste of time, and it could result in a ranking penalty. Title tags are the most important factor on a page and should include your most important keywords. Body copy should include your target keywords and variations of them sprinkled naturally throughout. It’s also a good idea to include them in meta descriptions, image alt tags and headline tags.

SEO Truth 3: Once your site is optimized internally, getting links from other sites is of paramount importance. The search algorithms are largely based on the quality and quantity of links pointing to your site and what text the links contain. Most SEO professionals believe as much as 80 percent of achieving ranks is driven by external linking factors.

SEO Truth 4: Locally modified search phrases are much less competitive. If you offer concrete-staining services in Columbia, and you’re trying to optimize your site to rank for “stained concrete,” it’s going to be tough. However, there’s a great chance you could rank for “stained concrete Columbia MO” with relative ease. Additionally, the geo-modified phrase is most likely a potential customer, and the non-geo phrase could be anyone in the country searching for information on stained concrete.

When doing keyword research for local businesses, it’s good to look at non-geo phrases in the keyword tools because you can get a better feel for popularity of phrases. Also, city-specific search demand in many locations is so low that the keyword tools report little to no data. Just be sure to tack on your city to keyword phrases when optimizing on-page factors. Otherwise, you’ll be swimming with the “SEO sharks.” Sharks eat people. It’s not good, and it’s messy.

Travis Smith is president of Lift Division, a Columbia-based search marketing company. He is author of “Lift: Discover How Your Local Business Will Grow With Google” and teaches search engine marketing at the University of Missouri School of Journalism.

This article was published in Saturday Business on page 6 of the Saturday, September 10, 2011 edition of The Columbia Daily Tribune.

Reposted by SEO Land Inc. By TRAVIS SMITH, Saturday, September 10, 2011

In looking at the tenure of Carol Bartz as CEO of Yahoo I am struck by two things. The first is that here was a person eminently qualified for her position. The second is that here was a person who failed miserably at her job. Yahoo has seen unbelievable declines in revenues since Bartz took over. They have also been easy prey for smarter more aggressive IT executives. Jack Ma of China comes to mind, as does anyone involved in the whole Microsoft search collaboration. In theory, Yahoo owns 40% of Ali Baba, yet in practice they haven’t seen a return on their investment of cash, time and collaborative influence.

Yahoo is the fourth most visited website on the earth. Yet they have revenues equal to the fortieth. With 600 million plus visitors a month you would think they would be measuring their profit in billions instead of meager millions.

All of this, including the firing of Carol Bartz comes down to a problem everyone involved in search engine and general web marketing is faced with. That is monetisation. How do we make a pound or a dollar or a yen from the people who visit our websites? For sites such as Yahoo, the traditional revenue producing gambit is advertising. If we have as almost many visitors to our site as Google, 700 million versus 1 billion, then surely our revenues should be somewhat commensurate. They were not and that is what cost Bartz her job.

Speculation is that she was let go because she was unable to coordinate the upper management of Yahoo. If that translates to poor website monetisation, then I suppose it is true. But for the rest of us it is far simpler. If a website brings in a certain number of visitors and there is little or no conversion to cash from those visits, we are failing at our job. Keeping an eye on the overall success of a client website may not seem like the responsibility of the SEO agency. But, like Yahoo, we are responsible for placement of revenue producing internal or external advertisement. So if we fail we can expect to rightfully be replaced.

Source: kingpin-seo.co.uk, Different Sources on Web

Scheduling along with making in to end results some sort of adequate acquisition might be not even any particularly very easy work designed for every organization for the reason that it all will require a large amount connected with test not to mention the idea will be absolutely essential the fact that the workforce progressing the natural way typically the are very grateful exchange must always be hugely professional in addition to moreover expert. Any sort of range involving troubles might possibly present themselves as soon as your pay for will be on-going and additionally the actual provider can get to be able to fight the application most of. Not even pretty much all organizations own any talent plus that materials it all normally takes and also which usually it for what reason Platinum Equity is actually which means that productive on what precisely the idea should.

People have handle not to mention keep in place that extensive orders together with as soon as and even when every factors happen, some people come upward with custom answers for the purpose of every and also each individual topic. Believe in is a major dilemma with regard to lots of agencies nonetheless generally there might be nothing at all to help be troubled approximately when it comes to Platinum Equity since these people usually are the finest in your corporation.

Every the actual targets short term and additionally lengthy expression tend to be appears clear by way of Platinum Equity and even many people give terrific production. This answers for you to the particular purchases together with that surgical procedures usually are many custom made built not to mention definitely will not only match most of the actual conditions for any business but additionally personalize your treatment within such an important strategy who it all seems in order to be most lucrative those people today engaged your buyer, the seller, the particular corporation plus the stakeholders. A platinum Equity brand just about all this is products a new win-win situation to get every that is certainly why them is normally your important ideal.

Since the competition is really very tough, it’s difficult to afford the high rates and here the hunt begins. You must look out for the company that really lends you helping hand by giving you affordable SEO services that are within your budget. An efficient company is the one that charges less and still gives you competitive results in search engine ranking. You won’t want to spend your hard-earned money with the company that has too many plans but no action.

Internet marketing world is gaining popularity day by day with SEO reputation management system. Almost anything you can sit at home just a click of the mouse. Given that fact, there are several SEO methods or SEO programs, particularly those with a turnover of SEO reseller that have come up recently that may help you make some good money online. The first method has created to make money from affiliate program. With changing times, many people have gradually moved to a new method called private label SEO program. In fact, there are many advantages that can be enjoyed if you are going to combine this with the current business plan.

The primary advantage of  private label SEO is a provider of SEO reseller would remain under private label clients and believes that the only reselling SEO services. It is one of the main reasons for this affiliate program is increasing its popularity. Another advantage of private level SEO program is that the best price structure. In this process, a trader to buy the product wholesale provider of SEO services. In addition, the dealer may decide the product or service without involving the leading of SEO reseller. Given this fact, this is a way to make money under the normal course of business structure. Therefore, allows the dealer to act as a distributor of products and services as well as its re-branding with the best SEO reputation management system of their services.

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

• Establishing a Web Presence
• Search Engine Optimization
• Web Analytics
• E-Mail Marketing
• Blogging and Podcasting
• Social Media Marketing
• Online Advertising & Pay-Per-Click
• Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

• Maximizing Internet potential for your business and ranking high in searches
• Tracking how your ads, pages, and products perform
• Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
• Creating a blog or podcast that helps you connect with clients
• Using social media outlets including StumbleUpon, Facebook, and Twitter
• Leveraging mobile technology
• Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Price: $34.99

Click here to buy from Amazon

Kick your local online advertising into high gear with this friendly, timely guide!

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.

• Online advertising market is estimated to grow to $10-$19 billion by 2011, and you’ll want your business to be part of this huge shift
• Explores how to research your audience, set goals, and build a plan
• Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing
• Examines blogs, chat rooms, video, and other ways to win customers

Don’t miss the free offer from Yodle that comes with this practical guide!

Price: $24.99

Click here to buy from Amazon