We all want the low-hanging fruit, but let’s be honest – the low-hanging fruit is rotten, bruised, and covered with the grubby fingerprints of all the other spoiled brats pawing at it. There’s a time for easy wins, but easy only gets you so far. Sadly, I see too many SEOs putting days or weeks of effort into crafting the perfect low-value scheme, when that same time could’ve easily gone into content that has real staying power and drives sales.
I’m obsessed with “Big Content” lately – resources that go beyond our narrow bins of blog posts, videos, and infographics. I’m going to show you how that obsession is paying off, and why building real content is easier than you think.
I. What Is Big Content?
First, let me apologize for introducing another important-sounding but vague and probably useless term. I’m only calling it “Big Content” because the examples I’m thinking of defy any single definition. I want this to be actionable, so let me try to pin down what I’m taking about…
1. Big Content Takes Effort
2. Big Content Breaks Molds
3. Big Content Can Be Small
II. Benefits of Big Content
Now that you have some idea of what I mean by “big content”, let’s dive right into the tangible benefits. Sure, big content drives traffic and links, but so does any successful content. I want you to understand what sets big apart, and why it’s more than just quantity…
1. Big Content Has Longevity
2. Big Content Is A Barrier to Entry
3. Big Content Drives Big Ideas
III. Managing Risks & Costs
So, I know what you’re thinking – sure, you guys just got $18M worth of funding. What about the rest of us? This is the #1 myth I want to dispel – big content takes effort, but it doesn’t have to cost a fortune, and there are ways to manage the risks. Here are three tactics that have made all the difference for me and made every piece of big content I’ve built possible…
1. Build a Minimum Viable Product (MVP)
2. Don’t Bet the Farm on One Idea
3. Find Your Big Evangelists
Now, It’s Your Turn
I hope I’ve convinced at least a few of you to stop thinking small. The truth is that, until you produce something big, you won’t really understand the benefits and the momentum that come out of it. I’m just now beginning to see how the Algo History has opened up all new areas for me and for the content I’ll create next, for more you can try our SEO Services. At the same time, I’ve got systems running daily collecting new data to build tomorrow’s content. My only regret is not investing in big ideas sooner, because the interest is compounding every day.