Category Archives: Google

Why Big Content Is Worth the Risk

  By admin | October 4, 2012 - 5:08 pm | , ,
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We all want the low-hanging fruit, but let’s be honest – the low-hanging fruit is rotten, bruised, and covered with the grubby fingerprints of all the other spoiled brats pawing at it. There’s a time for easy wins, but easy only gets you so far. Sadly, I see too many SEOs putting days or weeks of effort into crafting the perfect low-value scheme, when that same time could’ve easily gone into content that has real staying power and drives sales.

I’m obsessed with “Big Content” lately – resources that go beyond our narrow bins of blog posts, videos, and infographics. I’m going to show you how that obsession is paying off, and why building real content is easier than you think.

I. What Is Big Content?

First, let me apologize for introducing another important-sounding but vague and probably useless term. I’m only calling it “Big Content” because the examples I’m thinking of defy any single definition. I want this to be actionable, so let me try to pin down what I’m taking about…

1. Big Content Takes Effort
2. Big Content Breaks Molds
3. Big Content Can Be Small

II. Benefits of Big Content

Now that you have some idea of what I mean by “big content”, let’s dive right into the tangible benefits. Sure, big content drives traffic and links, but so does any successful content. I want you to understand what sets big apart, and why it’s more than just quantity…

1. Big Content Has Longevity
2. Big Content Is A Barrier to Entry
3. Big Content Drives Big Ideas

III. Managing Risks & Costs

So, I know what you’re thinking – sure, you guys just got $18M worth of funding. What about the rest of us? This is the #1 myth I want to dispel – big content takes effort, but it doesn’t have to cost a fortune, and there are ways to manage the risks. Here are three tactics that have made all the difference for me and made every piece of big content I’ve built possible…

1. Build a Minimum Viable Product (MVP)
2. Don’t Bet the Farm on One Idea
3. Find Your Big Evangelists

Now, It’s Your Turn

I hope I’ve convinced at least a few of you to stop thinking small. The truth is that, until you produce something big, you won’t really understand the benefits and the momentum that come out of it. I’m just now beginning to see how the Algo History has opened up all new areas for me and for the content I’ll create next, for more you can try our SEO Services. At the same time, I’ve got systems running daily collecting new data to build tomorrow’s content. My only regret is not investing in big ideas sooner, because the interest is compounding every day.

To read full post plz visit: Why Big Content is worth the risk, This post is written by Dr. Pete

Professional SEO Services Company http://www.seoland.co.uk

  By admin | October 25, 2010 - 4:02 pm | , , , , , , ,
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Have you ever considered hiring SEO experts to get a large amount of online exposure for your business? So, have a look of SeoLand.co.uk SEO Services Company offering Cheap and Affordable SEO services to help your site appear in search results on top of all major search engines for a given keyword. They claim to provide Guaranteed SEO Services, because it is always found to be true in best result for SEO services. Seoland.co.uk SEO Processes are designed in view of the Google SEO guidelines, and white hat SEO techniques are strictly followed to ensure that their clients from worldwide (UK / USA / Canada / Australia) get the best and Cheap SEO Services. Therefore, once you must check the credibility of the SEO Land, before choosing their SEO Services. These days, guaranteed SEO services are mostly concerned about improving search engine ranking through optimization methods have been proven by SeoLand. SEO tips and techniques are followed by driving potential customers to a website. The latest techniques of SeoLand is sought and implemented to produce better marketing.

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Google Updates Its Image Search

  By admin | July 29, 2010 - 6:55 am |
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Google ImagesGoogleThe new Google Images search has a denser layout and infinite scrolling.

Pictures are worth a thousand words — or, for Google, a billion page views a day.

On Tuesday Google announced a series of updates to the design and presentation of the image search section on its Web site. The company also said it would begin offering advertising with images on these pages.

Image ads are the latest in a string of new ad types that Google has been trying. People often search images for queries about shopping, travel and entertainment, which lend themselves well to advertisements, Ben Ling, Google’s director of search products, said on Tuesday at the press conference in San Francisco.

Now, a fashion designer, for instance, could show an ad with a picture of a new trench coat whenever somebody searched for images of coats, or a ski resort could show a picture of its mountain that would show up when people search for images of winter vacation spots. Advertisers have in the past been able to include photos, but they have been small and the process has been complicated, Google said.

The ads will appear on the top of the results page, clearly marked as ads, the way that text ads appear on top of Google results now. Google “will explore” whether image ads eventually also appear on the main Google search results page, Mr. Ling said.

The new designs include a number of visual and interactive makeovers meant to make searching images on Google simpler and more informative.

One of the new features integrated into the Google Images page is a “dense tiled layout” that tries to place more pictures on a single Web page. Google says this will make it easier to navigate through more content at once.

The site will also feature an instant scrolling feature that lets users sift through an endless stream of photos rather than continually clicking to load a new page of images. Google is also introducing a new “hover pane” that will show more information about an image when a mouse is placed over it. The new features will be on desktop computers by the end of this week, and other devices later, Google officials said at the press conference.

Google built its image search engine in 2001. People use it to answer a variety of questions that are more easily explained with a picture, Marissa Mayer, the vice president for search products and user experience at Google, said on Tuesday. Google had indexed 10 billion images and people view a billion pages with image results each day.

“There are some queries where text just won’t suffice,” she said.

That could include an art teacher describing Degas paintings, a cook wondering what jicama looks like before going to the grocery store, a businessperson wondering what the person she is meeting looks like, a traveler figuring out whether to visit a certain beach or a shopper wondering which pair of boots to buy.

But searching for images on Google has also been frustrating at times. The photos have been small, it requires clicking through many pages to view them all and clicking on a photo takes users to a Web page where it can be hard to find the image. The new design addresses these issues.

Ms. Mayer hinted at future developments for searching pictures on Google. The search engine should know, she said, if you are looking for a photo of the Washington monument or a photo of George Washington when you search “Washington.”

Google should also be able to show real-time images, like the photos being taken right now on the Golden Gate Bridge, she said. That is something that many Twitter applications already offer, so perhaps Google’s partnership with Twitter in real-time search will eventually expand into photos.

The latest updates came under some fire for looking similar to Microsoft Bing’s image search design and functionality. Fast Company’s Kit Eaton said that some of the new design elements look “borrowed” from Microsoft’s user interface, but Mr. Eaton also said that this kind of “competition can only be a good thing for consumers.”

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Internet Marketing – Target Your Customers

  By admin | July 25, 2010 - 9:38 am |
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Marketing has been around as long as someone had something to sell. The Internet did not invent marketing, but has changed the way marketing approaches the way to sell products and services. The rules of marketing are still valid as a guide, as they are proven. Here are the Four First Steps in Making Money with using the Internet to market.

1. Make your offer stand out from the rest by targeting a specific market.

You always have to know whom you are selling to or you will never be able to sell. Take the time to find the people that are looking for what you are selling. There will be someone, somewhere looking for what you offer. Organize your Internet marketing campaign around who they are and what they are looking for. If you have a product that may be similar to others on the market, find a way to set yourself apart from your competitors. Capitalize on their interests whether it is through particular images or particular words.

2. Drive Targeted Traffic To Your Website

After you decide on your target market and identify your potential customers, the next step you must take is to decide how to drive these customers to your website. There are many options for doing so such as: search engines, networking groups, social networking sites, and pay-per-click advertising.

3. Include Sign-Ups For A Mailing List On Your Site

Once people visit your site, ensure that you have provided them with enough reasons to come back. One of the best ways to get repeat customers is to create an Opt-In list, having a list of e-mail address, phone numbers, or mailing addresses of people that give you permission to contact them.

Visitors need to be converted into customers.

It is wise to use special offers, lower prices or even free shipping to entice your target market to purchase from you before going elsewhere.

You can get a free copy of our latest ebook by clicking here: The 7 Keys To Business Marketing Success. Sean Milea writes about Marketing Strategy

- Sean Milea

How to Measure Your SEO Campaign to Accurately Track Success

  By admin | July 24, 2010 - 5:30 am |
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If you want to know if your Search Engine Optimization (SEO) is working, you will need to have an accurate way to measure success. Here are a few things you can do to see if that time was spent wisely.

If you are using a large number of keywords to bring traffic to your site, it’s definitely not feasible to track each one. For this reason, you should pick a subset of the large list – the main keywords that are increasing sales – and track them.

To best select your keywords, use the words that are ranking high for traffic and revenue in your PPC campaign. Then you can easily measure success by watching for words that climb or drop in search-engine rankings.

Revenue: Revenue is the most important thing to compare because it will give the most accurate results. However, it has to be done on an ANNUAL basis to determine exactly what part of your SEO campaign is working.

Since different times of the year have highs and lows, when you track annually, you get a better average and can then determine if the overall strategy is working.

It’s a little more difficult to measure traffic. Your web site’s Administrative Control Panel is the best resource. The graphs and charts on the back-end show monthly traffic, making it easy to compare current traffic to last year during the same time periods.

Be sure to take into account any special promotions that may have been done during that time that would skew the numbers. And, watch out for people who are pogo sticking!

Pogo-sticking is when a person jumps back and forth between different pages as they search for information. This usually occurs when a search is done, and the search engine results page (SERP) displays. The searcher then selects the result that looks like it will give the best answer and solve the problem. If the answer isn’t on that page the person hits the “back” button, goes back to the SERP and tries again.

This can really skew your numbers because each time the visitor goes back and forth to pages within a web site, the statistical software on your server counts it as a page view. Sometimes it’s good to get a lot of page views, and then again, sometimes it means that the visitor is not finding what they are looking for.

So, the next time you jump for joy when you view your statistics and see that your page is sticky, do a double check. If you have a lot of pages views from a small amount of visitors, you might want to take a look at your site’s design and see if it is as user-friendly as it should be.

Unfortunately, when people pogo-stick you get the page views, but someone else might get the sale. Visitors who don’t find what they’re looking for in a reasonable time just pogo stick back to the SERP and go elsewhere.

It will always be important to optimize your pages for the search engines, and make sure your site is friendly to all visitors. In the end, a well-managed SEO campaign will remember the bottom line – customer sales and satisfaction are the only things that matter.

- Evelyn Grazini

Search Engines – Some Interesting Facts

  By admin | July 22, 2010 - 11:11 am |
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The World Wide Web or the Internet has extended to undetermined magnitude, and nearly all online users recognize that only a dependable search utility can aid them swiftly zero in on the websites that have what they require. Here search engines come into play.

As a result, search engines are among the most popularly used Internet tools. All those who need specific data can use them. Shoppers, students, researchers and casual web surfers find them to be extremely useful. Their ability to locate precise information by narrowing down the enormous amount of cyperspace information available is amazing. Many people use them daily.

So what does this mean for you and your site? To put it very simply, when nobody can find your site, there’s really no point to its being out there. How well it succeeds depends at this stage on the popular search engines. In fact, it has been proven many times that a given site is more likely to attract visitors by its search engine ranking than by word of mouth, media ads, and haphazard internet surfing all put together.

Being identified by the leading search engines and getting listed amongst the top ten or twenty search outcomes in the target group have been determined as the most excellent way to increase traffic, but what you ought to do to craft that gain is the tricky part.

Theoretically a program which explores the documents for specified keywords and which returns a listing of the documents where the keywords were located is known as a search engine. Although this is really a broad class of programs, the expression is frequently used to exclusively explain some systems that permit users to seek out documents on the Internet.

While people make use of the phrase search engine regarding the Internet, they are frequently referring to the actual search forms that explores through databases of HTML documents, primarily assembled by a robot. There are essentially three kinds of search engines: First is powered with the help of robots and the next which are powered with the help of human submissions; and the third which is a hybrid of these two types.

Search engine optimization is defined as the knack of placing a web page in the top few pages of a search engine with the help of tactically defined keywords. There are many reputed graphic design firms which help in graphic design, web design, search engine optimization and which also provides back-end solutions to various businesses.

Search engines have become one of the most prevailing tools on the Internet. They offer various benefits. They have the ability to narrow down that precise piece of information to a few relevant domains gathered from the enormous area of cyberspace. Any web site owner would like to have his web page in the initial pages of a search. The method of placing a web page in a search is known as Search engine optimization and this is carried out using proper keywords in the web source. A number of reputed graphic design firms assist in these and other back-end solutions to various companies.

- jason ciment

Search Engines: What You Need To Know To Place High

  By admin | July 22, 2010 - 11:11 am |
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One of the best ways to market your website, blog or article is to use a search engine. However, many writers and website owners are not aware of how to properly design their material in order to get search results. This article will focus on how to create search engine submissions (which is also known as “search engine optimization” or SEO).

It is important to select the most appropriate keywords in SEO. A search engine algorithm will look for individual words. For example a search for “apple pie recipe” would give you a list of sites that include the keywords “apple”, “pie” and “recipe”. So to make your content more useful to searchers, use the appropriate keywords in your blog or your website. And if you feature keywords in your website’s title or your blog headings it will help you to get a higher ranking in any search engine algorithm.

The second most important aspect of SEO is description. While coding your website in HTML a brief description of your site that is around 70 words should be included. This is what will show up under the name of your site when search results are returned. The descriptions that are the best tend to be quite catchy to the eye, as well as pithy. Of course, the most important aspect of it is to be brief.

Last but not least, it is significant to understand the differences between”white hat” SEO and “black hat” SEO. Using techniques which are mentioned above are in regards to the white hat. This is a form of optimization highly recommended by the majority of search engines and leads sites which normally remain in search listings for a long time.

Black hat SEO, on the other hand, is an unethical method of optimization. It involves deceiving the readers by including text that is the same color as the page’s background, text that is off the page, or nonsensical, keyword-dense paragraphs. For example, the owner of a golfing blog might hide text about a popular football team or music groups, hoping to attract fans of both.

If you act according to the counsel and suggestions in this piece of writing, you can make your blog, web site, or writings one of the top listings in search results. Search engines are important tools for advertisement; do not ignore them.

The search engines are some of the best tools to use for marketing your own blog, website, or article. However, many writers do not know how to use online search services to make their blog, website, or article one of the top listings in search results. The proper use of keywords is the most important element in marketing design. Find popular keywords from search engine submissions to include in your articles, blog posts, or website description. Description is the second most important element. A brief description of your site should be included in the HTML code for your website.

- jason ciment

SEO Basics – A Beginner’s Primer

  By admin | July 21, 2010 - 5:11 pm |
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SEO can be a powerful element of almost any company’s online marketing plan. Many companies, however, view it with skepticism due to either misinformation or having worked with a less than ethical SEO firm in the past. With the internet becoming an increasingly important marketplace for both goods and information, it’s important that companies educate themselves on how work with an ethical internet marketing company can help them grow their business.

Much of the negative sentiment surrounding SEO is due to the false assumption that the end goal of optimization efforts is high search engine rankings of certain keyword phrases. High rankings are only a means to an end, however, not an end in and of themselves. All effective SEO campaigns should increase the number of visitors to a website and more importantly increase sales or conversions. To accomplish this effectively, you must figure out the keywords that potential customers search for when researching or buying the products and services you sell.

That is why keyword research is essential to laying the groundwork for an effective SEO campaign. Before developing your on-page and off-page optimization strategies, you should gain a full understanding of the keyword environment you’re targeting. This includes researching keyword search volumes, search trends, keyword commercial value, and the intent of searchers using these keywords. This knowledge will enable you to craft a strategy focused on improving your rankings for keywords that will deliver increased traffic and conversions to your website.

Once you’ve finished researching your target keywords, any comprehensive SEO strategy must incorporate 3 elements: a) Onsite code, tags, and structure optimization; b) Relevant, unique content creation; c) quality link development. You can find all kinds of expert advice, secret tips, and lengthy books out there on SEO, but when all is said and done, pretty much every SEO practice fits into 1 of these 3 categories. If your SEO strategy doesn’t involve all 3 of these elements in a cohesive fashion, your results will fall short of expectations.

Because many companies are skeptical of SEO, they often choose to focus on PPC for their internet marketing efforts. PPC can definitely be an effective tool, but for the most part, working with a quality seo firm will generate more value over the long term. This is because SEO allows you to build an asset that will continue to yield visitors and conversions after your SEO campaign is finished. SEO vs PPC can be compared to buying a house vs. renting an apartment. While buying a house may necessitate a more significant financial and time investment up front, it becomes an asset that with proper upkeep will increase in value. You should remember that like all infrastructure, online properties need consistent upkeep to maintain and enhance their value.

With the rise of Web 2.0 and a plethora of social media websites, incorporating social media marketing into your online strategy will significantly enhance your SEO efforts. Some companies shy away from social media marketing because they’re concerned that writing blog posts, sending out tweets, creating a Facebook page, etc. will take up too much time. While social media strategies can be wide-ranging and complex, they can also be as simple as creating a blog in which you respond to questions, concerns, and feedback from customers. The power of social media lies in its ability to help you strengthen relationships with customers, listen to what people are saying about you, and strengthen your brand. Like SEO, it’s important that all aspects of your social media campaign work together in a cohesive fashion.

Highly Relevant is a Los Angeles SEO firm specializing in search engine optimization, social media marketing, and online reputation management with a focus on delivering tangible, trackable results.

- Rex Freiberger

Blogging Basics

  By admin | July 21, 2010 - 5:11 pm |
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Blogging basics start with understanding the vocabulary of blogs. You need to know what blog, blogging platform, domain and web host all mean. I’ll give you a quick overview on what each of these terms mean. Once you know what you’re talking about, you’ll be able to start blogging on your own.

Blog is shorthand for web log. Where a log is like a diary, so it’s an online diary! Blogs are generally published in reverse chronological order (newest first, oldest last). While most blogs are text, more and more are embracing video and audio. The remainder of blogging 101 has to do with more techie stuff. You’ll need to have a web host, a domain and a blogging platform.

You’ll probably have heard TypePad and WordPress banded about in relation to blogging platforms, these are the 2 most commonly used, though there are dozens of others. The blogging platform is what you type your posts into and by customizing it (not as hard as it sounds), you can get a different look and feel for your blog. A web host is a place where your web files are exposed to the rest of the world. The web host will take care of various things like accepting page requests from internet users and returning the appropriate web page. Don’t worry, they make all this transparent, so you don’t have to worry about it! You just need one.

The domain is the online address of your blog, and usually ends in ‘dot com’, though it may it ‘dot net’, ‘dot org’ or various newer extenstions.

Now that you know what a blog is, what a platform is, and what domains and hosts are, congratulate yourself! You’ll be able to hold a basic conversation with your fellow bloggers now. It wasn’t that hard, now was it?

Are you a Blogger or a Cowboy? How do you drive those traffic doggies To Your Blog? You blog, leave the wrangling to us. Blog Carnivals

- Steven Lohrenz

Search Engines: How To Optimize Your Web Site

  By admin | July 21, 2010 - 5:11 pm |
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A search engine is a program which combs through text sources for particular buzzwords and then makes a ranked listing of the results available. While search engines actually constitute an entire subgroup of software applications, that term is frequently utilized to indicate those programs which make it possible for users to look for documents on the Internet.

When people use the term search engine in relation to the Internet, they are usually referring to the actual search forms that search through databases of HTML documents, initially gathered by a robot. There are basically three types of search engines: Those that are powered by robots and those that are powered by human submissions; and those that are a hybrid of these two.

Search engines that use automated software agents termed as crawlers are known as crawler-based search engines. The crawlers visit the web site, read the information including the site’s meta tags and traces the links that the site attaches to performing indexing on all linked Web sites

The crawler sends back all the data to a centralized reserve where the information gets indexed. The crawler goes back to the sites from time to time in order to confirm if any information has changed. The occurrence of this is established by those who administer the search engine.

Then there are the human-powered search engines that rely on humans to submit information that is subsequently indexed. Only information that is put forward is put into the index. In both these cases, when you query a search engine to locate information, you’re actually searching through the index that the search engine has created.

When you use a search engine to look for something, you are not actually going out on the internet and looking at existing web pages. Search engines use large databases of information that are collected, indexed and periodically updated. These databases are looked through when you do a search to find relevant information. This is why you can sometimes get dead links in a search if that link has not had its index and information updated since the link went bad.

For a business owner, website development software can be a crucial tool. After all, you won’t succeed in selling online if you don’t have a site. Whether you wish to create an affiliate site or come up with a separate one for your firm, you do require one to function properly as a vendor.

Flash web designs provide visitors with a fully interactive multimedia experience. They are designed using fully integrated HTML, 3D graphics, and audio and video. This technology can be added to any web page, and allows the designers to design and create animations and interactive graphics.

A search engine is a program used for looking up documents on the internet containing specified keywords. There are three kinds of search engines – robot-powered, human-powered, and a hybrid of the two. A crawler-based search engine uses automated software agents that visit the site, read information in it, and return data to a depository for indexing. A human-powered search engine relies on humans to submit such information. Searching the internet really means searching from a database of information that is collected, indexed and continually updated. Web design software for an entrepreneur is necessary to boost sales. Flash web design provides an interactive experience for anyone who visits the site.

- jason ciment