Google Adwords

The future of display advertising in Google

The first online display advertisement — a simple, clickable image — appeared online over 16 years ago. Fast forward to 2010. You’re likely to see display ads — image, text, video and rich-media formats — on most of the websites that you visit. These ads are crucial to the Internet. They provide information about thousands [...]

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Pay per click help

Pay per click marketing, or PPC help or even just PPC for short, is the name given to marketing systems that permit you to purchase targeted traffic for your site. You may buy PPC help services from a search engine or straight from a content website. Also, PPC help in optimisation goes a long way [...]

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Posted in: Google Adwords, Google Adwords Professionals, Google Professionals Search, Search Engine Optimization | 1 Comment »

Google Gets 75% Of Paid Search Clicks & Dollars: Report

Three of every four paid search clicks happen on Google, and 75 cents of every paid search dollar is spent on Google. That’s according to the latest quarterly report from Efficient Frontier, a search advertising agency that manages more than $750 million in annual digital spending annually. The stats cover Q4 of 2009, and show Google’s [...]

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Google New Advertising Professionals Search

Preparing to take my Google Advertising Professionals exam, I have had to spend a lot of time poking around in the Google Advertising Professionals section of Google Adwords. From within the Pro Center in my Google Adwords Client Center, I discovered Google Professionals Search. According to Google Adverting Professionals Search: Google Professionals Search is a [...]

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Posted in: Google, Google Adwords, Google Adwords Professionals, Google Professionals Search, My Client Center, Pro Center, Searching Google Advertising Professionals | No Comments »